Google Acquires Tenor, a Search Platform for GIFs

Finding the correct GIF images through Google will presently be a little easier. On Tuesday, the visitor bought Tenor, a search engine for GIFs.

The tech behemothic is incorporating Tenor's technologies into Google Images and other products. "With their deep library of content, Tenor surfaces the correct GIFs in the moment so yous can find the 1 that matches your mood," Cathy Edwards, a Google director of engineering, wrote in a blog post.

Founded in 2022, Tenor has its ain search engine, along with a keyboard app that can pull upwardly GIFs while yous type. In addition, the company has an API that lets other companies—including Facebook and Twitter—use its platform to share GIFs.

GBoard GIF Searching

Whether or not Google volition more prominently characteristic GIF searching isn't clear. Simply in 2022, Google as well integrated Tenor's technology into Gboard, its mobile keyboard app.

The Google acquisition will help Tenor roll out more than improvements for users, API partners, and advertisers, Tenor CEO David McIntosh said in a blog mail service. Terms of the deal were not disclosed, but Tenor volition continue to operate as a seperate brand.

Although the platform processes 400 one thousand thousand daily GIF searches, Tenor has been seeking to serve more users by ramping up its global expansion. "Since early on 2022, GIF searches on Tenor accept grown by 5X in key markets similar Europe, Southward America and Southeast Asia, in office due to Tenor'south investment in providing localized regional search content," the company said in a blog postal service concluding calendar month.

To pull in revenue, Tenor has been partnering with companies such as Dunkin' Donuts and Warner Bros to launch GIF campaigns that can touts their brands and upcoming products.